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Zero Waste Campaign

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Zero Waste Campaign

What is Zero Waste?

In the modern world a material generally becomes a waste after use. But, this is not a natural phenomenon that can be accepted or sighed away with. It is an unnecessary and unnatural happening. The solution to waste lies in understanding this movement and the question - why does a material become a waste? It does so, because of various factors - wrong material use, bad and inefficient designs, and thoughtless, unethical practices all of which then infiltrates the culture. The solution to the growing menace of waste begins with the principles of Zero Waste - one of the most profound ways that modern societal change is being envisaged in the world today. These principles are based on ethics, economy and efficiency and that is how the problems of waste and its solutions are to be seen in the context of modernisation, and rapid urbanisation as well. Zero Waste is a total systems approach that goes beyond just segregate-reuse-reduce-recycling. Many communities all over the world, most of them victims of some form of conventional waste disposal plants like landfills or incinerators, started thinking in the lines of going out of the very paradigm of disposal, to something that is beyond even resource recovery, which itself is considered very progressive.
Zero waste is a simple goal with far reaching implications. It questions the view of nature as an endless source of materials and an endless dumping ground for waste.

Zero Waste is hence a logical planning approach incorporating principles of effective human and material resource utilization to avoid the conversion of discards into waste an inefficient form in a manner that revitalizes the local economy.
Zero Waste Kovalam
The Zero Waste Kovalam Project aims to tackle the waste issue through the globally invigorating process of Zero Waste that is changing the way communities use materials and resources. It is an ongoing programme of Thanal and is jointly supported by Greenpeace, GAIA (Global Alliance for Incineration Alternatives), KHRA (Kerala Hotels and Restaurants Association) - Kovalam Unit, the Department of Tourism, Kerala and the Venganoor Grama Panchayat. Support has also come from the Association for India Development.

Click for the Zero Waste Kovalam site

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"Never doubt that a small group of thoughtful committed citizens can change the world;
indeed it's the only thing that ever has" - Margaret Mead

The site is still under construction. Please excuse the incompleteness, if any.
Copyright 2003, Thanal